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    Gameloft: higher revenue in the 1st half of 2015, but new games did not excite

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    Carlos Laforet Coll
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    Gameloft has just announced its revenue for the 2nd quarter of 2015. The numbers were positive in relation to “dimdim”, with a 15% increase in revenue in the first six months of 2015. However, in relation to the first quarter the company had a drop 10% on the number of active players.

    Gameloft's sales, combining in-app purchases and premium games, in the first half amounted to 127,4 million euros. An increase of 15% compared to the previous year and 6% if considered a fixed exchange rate. Europe, the Middle East and Africa represent 30% of the first semester's revenue. North America represents 27%, while Asia-Pacific and Latin America represent 28% and 15% respectively (hue!).

    But in the 2nd quarter, sales lost steam, reaching 61,9 million euros (against 71 million in the 1st quarter). Something that can raise a concern if the fall is not “fixed” with good releases and updates for existing games.

    Average monthly active users reached 163 million in Q2015 XNUMX. Every day, around 19 million people access Gameloft games. These are impressive numbers and the envy of many producers.

    However, the amount of monthly active players dropped 10% compared to the first quarter of 2015. A data that may sound like a warning, demonstrating that new games like Siegefall, did not get so excited.

    Gameloft expects to release 8-10 new games by the end of 2015 in addition to the ones already released! The company also created its own in-house advertising agency. This agency generated sales that increased significantly in the second quarter of 2015. The result is in line with the company's expectations and should appear in the next “financial reports”.

    “Gameloft has a massive audience, strong brands, solid revenue and great future growth opportunities to sustain a healthy financial situation. We continue to look to the future with confidence,” commented Michel Guillemot, President and CEO of Gameloft.

    First half financial results will be published on September 9, 2015, after the market closes.

    [originally published July 29, 2015]

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