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    Gameloft buys SongPop game producer FreshPlanet

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    Carlos Laforet Coll
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    Gameloft announced yesterday (19) the acquisition of FreshPlanet, the producer responsible for the development of the SongPop game. In line with Gameloft's philosophy of offering the best experience to gamers of all ages and countries, this acquisition marks a new milestone in the company's strategic expansion.

    FreshPlanet, established in 2009 in New York, quickly became a gaming sensation with the releases of SongPop and SongPop 2, the world's largest music quiz franchise. Its games have received numerous awards, including the prestigious BAFTA for Best Online Game.

    With strong social appeal, these games feature clips of pop artists and invite the player, in a fun way, to guess who they are. Something in the best “What's the Music” style. Since its release, SongPop has been downloaded over 100 million times and helped to sell millions of songs.

    “FreshPlanet is the undisputed leader in the music quiz game category. Their games have a huge and engaged audience, and are developed with a level of excellence and passion that we identify with. This naturally motivated us to bring them on board.

    With FreshPlanet's talent and creativity, we will have great opportunities to develop new forms of entertainment and we will be able to strengthen our presence in North America”, said Stéphane Roussel, Chairman of the Board of Directors and CEO of Gameloft. “We are excited to bring FreshPlanet to the Gameloft family and to support them on this new journey towards new and even more ambitious projects.”

    “We are proud to join forces with Gameloft, the global leader in mobile games with so many blockbusters,” added Mathieu Nouzareth, CEO of FreshPlanet. "Our experience in developing such captivating and profitable mobile games and Gameloft's global presence, excellence and huge audience are the perfect combination to lead the pop culture quiz game market."

    FreshPlanet will continue under the leadership of CEO Mathieu Nouzareth and will maintain its headquarters in New York. It will operate as a Gameloft studio and will receive commercial, publishing and marketing support from Gameloft's teams and network.

    Link to Download SongPop 1 on Android

    Link to Download SongPop 2 on Android

    Link to Download SongPop 1 on iPhone

    Link to Download SongPop 2 on iPhone

    Via Release.

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